All posts tagged: practical creativity

Innovation plus ‘Practical Creativity’ a must in the Workplace

JournoNews chats with Chris Griffiths, CEO of ThinkBuzan and author of ‘GRASP The Solution’, a refreshingly pragmatic approach to making decisions and solving problems creatively. What prompted you to write ‘GRASP The Solution’? Essentially, it was a lifelong study into modern brain based strategies that, bit by bit, led to my desire to write the book. Over the years, I’ve applied strategies based on how the brain works in all the companies I’ve been involved in. For instance, at Birchfield, where our educational products were in 80% of UK secondary schools, we didn’t focus just on the content, we focused on the delivery of the content to students and the impact it had on the brain. The more I delved into the subject and tried out different strategies, the more I came to realise that, while there are lots of tools out there that can help you be more creative and productive, if you happen to use them in the wrong context or frame of mind, they aren’t anywhere near as effective as they should …